A Wisbech brewery is celebrating after pulling in a contract with the Co-op to supply it with approaching 20,000 pints of its ale.
The family-run Elgood’s Brewery – whose history traces back to Christmas Eve in 1795 and is now run by three sisters, Belinda, Jenny and Claire – will supply around 60 of the Co-op’s stores with four of its ales: Black Dog; Cambridge Bitter; Golden Newt and Cambridge IPA.
The move comes as the Co-op commits to doubling the number of its small and micro suppliers and launches a small producer charter to support and, provide opportunities to champion local suppliers.
Marcus Beecher, head of sales at Elgood’s, said: “We are over the moon, delighted to be working with the Co-op. Its heritage, values and local, community-based approach is a great fit with our business.
“We are frequently asked where our ales can be bought and so this contract win will further support our business development, build awareness of our brand and open up new markets for our business in communities across the region.”
Simon Dryell, ranging manager for the Co-op, said: “It’s exciting to collaborate with breweries such as Elgood’s. The quality, passion and innovation of smaller producers make these prized local products and we are delighted to give them pride of place in our stores.
“We know that the provenance of food and drink really matters to our customers, we are committed to investing in the UK economy and providing new opportunities to showcase and celebrate great British food and drink producers.”
Story by John Elworthy, courtesy of The Wisbech Standard.
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